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How to Create Magic: An Artist’s View

  • 26 April 2017, 6pm
  • DACS 33 Old Bethnal Green Road London E2 6AA
Antique sofa covered in gold material
The Libidinal Sofa, 2003, Rut Blees Luxemburg © Rut Blees Luxemburg. All rights reserved, DACS 2017.

DACS and our artists teamed up with D&AD for 2017 D&AD Festival in London.

Event details

DACS and our artists teamed up with D&AD for 2017 D&AD Festival in London.

As part of the conference’s discussions between leading creators about crafting ‘big ideas’ and the creative processes behind their work, we organised a special panel fringe event How to Create Magic: An Artist’s View, which will take place at DACS.

Our renowned panel of speakers included Rut Blees Luxemburg, Gordon Cheung, Wendy McMurdo and Beth Nicholas, who shared their personal stories, and inspiration behind their stunning artworks and creative careers. We got a personal insight into their multimedia practices and discovered some of the links between different creative practices, including art and design.

View the video recording or listen to the audio

Watch our interview with Wendy McMurdo

About DACS and D&AD

Founded over 30 years ago, DACS supports a wide range of visual artists, including photographers, illustrators, and designers, and we look forward to representing the visual arts community at this year’s festival. Teaming up with D&AD supports DACS’ ongoing efforts to campaign for artists’ rights and champion their sustained and vital contribution to the creative economy.

, the Global Association for Creative Advertising, has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising since 1962. As a non-profit advertising association, D&AD supports the next generation of creative talent and stimulates the creative industry to work towards a fairer, more sustainable future through its Awards and Training programme.