Immersive and digital licensing projects
We've helped a range of immersive and digital media companies to showcase visual artists’ work - from virtual environments and interactive installations to digital campaigns and extended reality experiences.
The Cultural Institute of Radical Contemporary Arts (CIRCA) and Sir Frank Bowling
Through unique use of a London landmark, the Piccadilly Lights, CIRCA featured Bowling’s work to recognise and celebrate the 75th anniversary of Windrush.
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DACS worked closely with CIRCA, on the creation of the first digital artwork by Sir Frank Bowling.
At 8:23pm BST every evening between 4 May – 30 June 2023, Bowling’s work, titled ‘Arrival’, flashed across the city’s iconic Piccadilly Lights, which usually feature advertisements or brand logos.
The work which celebrates the 70-year anniversary of Frank Bowling’s arrival in London from Guyana in May 1953, coincided with the 75th anniversary of Windrush.
DACS set up a licensing agreement between CIRCA and artist Sir Frank Bowling.
Other ways we've helped artwork be used and licensed in immersive experiences and digital media
These include:
- virtual/augmented reality
- computer games
- marketing and promotional material
- merchandising
- advertising
- virtual galleries