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Fashion licensing projects

We've worked with a range of fashion brands and designers to showcase visual artists’ work - from high street names to haute couture runway presentations. Our licensing team are experienced in giving fashion brands clear agreements that outline how the work can be used across collections, campaigns, and collaborations.

Simone Rocha and Louise Bourgeois

A long-time fan of Bourgeois, Rocha’s collection was set against a backdrop of wall hangings and gift boxes adorned by the French-American artist’s work.

A vitrine of a clothes store where we can see a number on mannequins in pink dresses
© The Easton Foundation/VAGA at ARS, NY and DACS, London 2024

Highlighting the symbiotic relationship between art and fashion, we worked with designer Simone Rocha to enable the use of works by Louise Bourgeois in her 2018 Christmas window displays.

DACS set up a licensing agreement between fashion designer Simone Rocha and artist Louise Bourgeois.

Dior, Charleston and Duncan Grant

DACS licensed eleven works by Duncan Grant for Dior and worked together with Charleston to achieve Dior’s creative vision by using the artwork in imaginative ways, spanning across a range of clothing, jewellery and accessories.

A triptych image showing 3 fashion models wearing garments from the Dior x Charleston x Duncan Grant collaboration, walking amongst a set the resembles a garden scene.
Courtesy of Dior. © Estate of Duncan Grant. All rights reserved, DACS 2023.

The works featured in the collection were inspired by works that Grant had created while living in Charleston with Vanessa Bell. Charleston is the modernist home and studio of both painters, and a place that, over the decades, has brought people together to engage with art and ideas.

LOEWE and Bernard Leach

For LOEWE’s capsule collection, launched in November 2022, DACS worked with the luxury fashion brand to license artworks by influential British potter Bernard Leach.

Three pieces of clothing from the LOEWE x Bernard Leach fashion collection, including a coat, trousers and shirt set against a plain white background.
Courtesy of LOEWE. © Estate of Bernard Leach. All rights reserved, DACS.

This collaboration came to life due to LOEWE’s Creative Director, Jonathan Anderson’s passion for the work of Leach who played a pioneering role in creating an identity for artist potters across the world. 

Other ways we've helped artwork be used and licensed in the fashion sector

These include:

  • handbag and bag designs
  • fashion shows
  • events
  • interview backdrops
  • marketing and promotional material
  • shop fit outs
  • advertising campaigns
  • photoshoots and set dressing
  • artist collaborations