Please find below our current prices for reproductions in marketing literature, with further information on what the licence includes.

Information we'll need
How the price is calculated
Duration of licence


This usage may include:

  • leaflets, guides, flyers, brochures (that are distributed free of charge)
  • literature promoting temporary exhibitions, permanent collections and cultural  events taking place in-house
  • education packs
  • information panels
  • direct mail materials
  • private view cards

If marketing literature is being produced by a corporate partner or sponsor, please ask them to contact us directly.

Price per artwork, per use (irrespective of quantity):   

  • Editorial       £74 + VAT  
  • Front cover  £80 + VAT

Discount structure per number of reproductions

0-3 0%
4-7 25%
8-12 35%
13+ 45%

Information we need

We'll need the following details to process your licence: 
  • title of the artwork you want to reproduce
  • name of the artist
  • do you wish to reproduce the work in full, or cropped, manipulated or over-printed
  • context of the reproduction (e.g. leaflet, information panel, private view card)
  • title of the publication
  • number of copies you expect to print
  • language(s) it will be published in
  • will the work be reproduced on the cover or inside the publication
  • will there be a digital version of the publication

How the price is calculated

We charge for each reproduction.

Artworks reproduced on the front cover of a brochure or leaflet command a higher price than those contained within the editorial.

There is an additional charge for digital marketing.

Prices stated exclude VAT. Where appropriate, discounts may be available when a large number of works are licensed for a project.

Our fees are set irrespective of the size of the reproduction and whether it is reproduced in colour or black and white.

All prices are correct at the time of publication and are subject to change. Our members reserve the right to override our standard fees.

We review our licensing prices annually. This allows us to keep in-touch with changes in the industry and technological advances, so we can create relevant and robust licences that benefit both our customers and artists.

Should any price changes affect your industry, we shall notify you at least 14 days in advance.

Duration of the licence

Our licences for marketing literature last for a term of one year.

If your use or the format of your use changes, you will need to apply for a new licence.

Renewing or extending a licence

If you wish to renew or extend a licence you will need to submit a new request.