Please find below our current prices for reproductions as part of digital marketing and promotion, with further information on what the licence includes.

Information we'll need
How the price is calculated
Duration of licence



Duration Fee
5 years £88

E-bulletins from the museum to existing members:

Number of recipients  Editorial fee
Up to 20,000 £55
20,001 - 250,000 £61
250,001 - 500,000 £67

E-bulletins from the museum to non-members:

Number of recipients  Editorial fee
Up to 20,000 £55
20,001 - 250,000 £92
250,001 - 500,000 £100
If a corporate partner or sponsor will be also reproducing artworks in their digital marketing to support your campaign, please ask them to contact us directly.

Discount Structure

No. of reproductions Discount
4-7 25%
8-12 35%

Information we need

We'll need the following details to process your licence: 
  • title of the artwork you want to reproduce
  • name of the artist
  • do you wish to reproduce the work in full, or cropped, manipulated or over-printed
  • how you will be using the reproduction (in a website, mobile app etc)
  • context of the reproduction (e.g. exhibition promotion)
  • website name and URL where the reproduction will appear
  • number of available downloads (if applicable)

How the price is calculated

Our prices are based on the way in which an artwork is being used and the commercial nature of the project.

We charge for each reproduction. 

Prices quoted exclude VAT.

All prices are correct at the time of publication and are subject to change. Our members reserve the right to override our standard fees.

We review our licensing prices annually. This allows us to keep in-touch with changes in the industry and technological advances, so we can create relevant and robust licences that benefit both our customers and artists.

Should any price changes affect your industry, we shall notify you at least 14 days in advance.

Duration of the licence

The duration of the licence reflects the nature and life of the project and it also depends on the type of use.

If your use or the format of your use changes, you will need to apply for a new licence. 

Renewing or extending a licence

If you wish to renew or extend a licence you will need to submit a new request.